Hello Sandwich in Frankie Magazine

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Hello Sandwiches!

I am in this months Frankie magazine in the homebodies section! It's a little article about my teeny Tokyo apartment and daily life in Tokyo. I'm so excited to be in Frankie Magazine because I really love that magazine. When I moved to Tokyo I subscribed to it so I could get my Aussie fix. Thank you Frankies for including Sandwich in your mag. xoxo

Thank you so much to Boco-chan who photographed my portrait for me! Boco-chan also photographed our Kawaii Wrapping Materials Book! She is the best!


Here is the interview text in case you can't get your hands on a copy:

What do you do?
I am an Australian designer, artist, crafter and zine maker living in Tokyo. Before I moved to Tokyo I worked at VOGUE Living magazine for 11 years most recently in the position of Deputy Art Director. It was one of the hardest decisions I’ve ever had to make leaving my job as I loved it dearly, but Tokyo is such an incredible city and I’m so happy living here.

Describe the flat.
Hello Sandwich HQ is a teeny 38square meter apartment on the third and top floor of a small apartment building in Shimokitazawa, Tokyo. It’s South facing which in Tokyo means it’s super sunny. According to the Japanese real estate system it’s 2DK (two rooms plus a dining area and a kitchen area) which is quite standard for a Tokyo apartment. The thing I love most about this apartment is it’s location. It’s only 4 minutes on the train, or a ten minute bike ride to Shibuya where I like to hang out and go shopping.

How long have you been there?
We’ve been living here since I moved to Tokyo in June 2010. I picked the apartment from a Japanese real estate search website while I was living in Sydney. When I arrived it was so much smaller than I thought. I remember thinking it was like a Barbie dolls house (like many things in Tokyo that seem to have been shrunk). My tall guy friends can touch the ceilings and have to duck under doorways!


What’s the neighbourhood like?
Shimokitazawa is a buzzy and creative neighbourhood frequented by students. It’s little side streets are dotted with vintage clothing stores, cute cafes, izakayas, and we have our own Muji here. It’s the kind of neighbouhood where you can get to names basis with the café staff, pick up a handmade present from a zakka shop, stock up on essentials at the supermarket, see a band at night and enjoy a few drinks at a cute six-seater bar. You could get by day to day life without ever leaving this neighbourhood.


Where did you grow up?
I grew up in Sydney. Before moving to Tokyo I lived in Darlinghurst and afterwards in Annandale.

How is your current location different?
Ooo - everything is so different. I think that’s part of the appeal for me. The streets near my apartment are teeny and windy and when I first moved here it took a few weeks to work out how to get home from the train station. At 5pm every day there is a bell which always brings a smile to my face, the supermarket stocks vegetables I’ve never even heard of, and there is always a new shop or street to discover. When I have free time I walk around or ride my mamachari (grandma style bike) around taking photographs of these details that are so unique to me.


How would you describe your decorating style?
I like to collect retro pieces from the 50’s and 60’s particularly those in coral, mint and lemon yellow colourways. I love collecting quirky pieces like my Goose lamp and I have a soft spot for ditsy florals, table cloths, crochet blankets and polka dot ceramics. Unfortunately when I moved to Tokyo I had to put all of my furniture in storage and I desperately miss my checkerboard pastel coloured tiled coffee table. I’ve always wanted one of the mini ice cream cone lamps that you see outside shops in Japan for my apartment. If you see one for sale can you let me know pretty please?

Where has most of your stuff come from? (secondhand, local markets, handmade?)
When I was living in Sydney almost all of my furniture came from second hand shops but in Japan it’s become a bit of a mix of old and new. In my Shimokitazawa mini-me apartment pieces from Muji and Nitori (Japanese Ikea) are mixed with local retro secondhand furniture shop finds.

What’s important to you in a living space?
First and foremost is light. For me it’s essential to have good natural light.
I would really love to have a little garden, and one day it’s a dream of mine to have a garden studio shed, but in Tokyo it’s impossible for me. At the moment, just living in Tokyo is incredible enough!


What’s your favourite item in the flat and what’s the story behind it?
My little Goose Lamp is my favourite item in my Tokyo apartment. I picked it up from a second hand furniture shop near my house. There is a restaurant right near my house which has the identical (but with a yellow beak) one outside their shop front. I wish mine had a friend…but I’m not one to steal!

What’s your favourite memory that’s taken place in the flat?
This February 17th I woke up to a white winter wonderland outside my window. It was amazing to see snow covering my balcony and all of the rooftops visible from my window. I got dressed as quickly as possible and rushed outside to take photos and listen to my footprints crunching the snow. I couldn’t wipe the smile off my face.

The scariest memory here was March 11 in the giant earthquake where my entire apartment shoot and things were broken everywhere. It was terrifying.

What goes on in the flat – do you work from home at all?
I work from home so after my morning coffee and reading my favourite blogs, my apartment becomes Hello Sandwich HQ. Here I make craft projects, photograph projects for my new book, write trend reports, design, update Hello Sandwich and work on various other design projects.

How about entertaining, are you able to get many friends in? (describe some of the parties/events you’ve been able to have)
Some of the first guest to arrive in my apartment was a team of BNN book editors and a photographer who came to photograph me for their Girls Zine book. It was the morning they were due to arrive and I suddenly realized I didn’t have slippers for each of them to wear in the apartment. I felt very un-Japanese and spent the start of the meeting apologizing to them with a very awkward bowing action.

I’ve since bought about 8 pairs of slippers for a Christmas party I had last year. For our Christmas party I transformed our study desks into a makeshift large dining table by joining them together and covering them with a giant table cloth. I didn’t have enough chairs for the 8 guests who came so some guests ended up sitting on the edge of the bed. Ah – Tokyo life!
It’s my dream to have a nabe party…a popular style party in Japan as the months get cooler where everyone sits under a kotatsu (heated coffee table with blanket attached) and eats nabe.

Since moving to Japan, what have you learnt about the art of living in small spaces from the locals?
The good thing about Japan is, because of the limited space, they have devised so many great storage solutions, boxes and compartments all which are beautifully designed in a quintessentially Japanese style. I’ve had to buy some pretty clever storage solution furniture such as stackable boxes from an online shop. The 100 yen shop has been a great help with sorting all of my craft things.


I imagine storage is an issue – have you come up with clever space savers or just gone minimal in your possessions?
Sadly, neither. I’ve just got pretty good at tetras! I can slot boxes of craft goodies into my cupboard faster than you can imagine.

What is ‘home’ to you?
Home for me is Sydney, where my family and best friends are. It's like the Qantas ad ‘I still call Australia homeeee’.


Love Love
Hello Sandwich
xoxo


(Thank you to Kiera for posting the images on Instagram)

Hello Sandwich in Uppercase Magazine

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A special thank you to the creative team at Uppercase and lovely Tommy for putting together this Hello Sandwich interview in Uppercase magazine. I received the PDF today! and the issue is on it's way in the post. I can't wait to see the issue, it looks like there are some fantastic articles in there. Thank you so much Uppercase for this lovely layout you have created :)

Check out Uppercase Community too!

Love Love
Hello Sandwich
xoxo

Hello Sandwich in VOGUE Japan

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When I was flying out of Japan after the earthquake Mr Y said I should pop into Terminal 1 at Narita and spend some waiting time at the Aoyama Book Centre shop (usually one of my favourite places to browse through Design and Craft books). It struck me at that moment that had completely lost interest in anything craft. I was numb after the quake and couldn't imagine enjoying anything like craft when so many people in Northeastern Japan were suffering. A week later I still felt the same. But I began to receive emails from my Japanese clients (who were still working as usual) that said 'I need to continue to stay strong and positive for the future of Japan'. Emails like this brought tears to my eyes and I'm now trying to do my best to bring some part of normal crafty Hello Sandwich back for this reason. I hope you won't mind.



The lovely team at VOGUE Japan commissioned me to make some paper craft for their latest issue (on sale now). I created a paper obento box and a series of okazu (side dishes) for the VOGUE Angels supplement which comes with VOGUE Japan May 2011 issue.

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Thank you Mogu for the photographs.

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You can also view the Hello Sandwich Paper Bento online at Vogue.co.jp here.
Online you will also find a little bento video I made.

Special thanks to Yasu Hatakeyama for the original music and Rhys Turner for the photography. x






Also in the VOGUE Japan May 2011 issue are two pages of little paper Okazu (side dishes) that I made. So be sure to pop into your bookshop or newsagents and pick up a copy of VOGUE Japan May 2011 or buy online here.

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For those of you who like making craft, I also made a little 'Handmade kit' (Japanese only) so you can print it out and make your own okazu! Click here to download and enjoy.


Love Love
Hello Sandwich
xoxo

Zipper Magazine

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I am most probably too old to be buying this magazine, but I just can't resist buying Zipper each month! I enjoy the layout. Something about the mix of thousands of fonts and patterns on each page and the range of super cute graphic devices. Wouldn't it be fun to layout out pages like this all day! Dear Zipper Editorial team, if you would like a gaijin Deputy Art Director, pick me!

Love Love
Hello Sando
xxx

Hello Sandwich in Yen Magazine!

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Hello Sandwiches!

The lovely girls over at Yen Magazine were nice enough to include Hello Sandwich in their current issue which is on sale today! The Hello Sandwich page lists some of my favourite things - mostly Japanese not surprisingly! The issue focuses on Photography and is jam packed with amazing content...A super cute trend page on Dutch style fashion, a very pretty 'i want candy' fashion shoot, and the issue also features some beautiful photography from my gorgeous friend Melanie Watkins. You won't want to miss this issue! Thank you lovely Yen Girls!!!

Special thanks to Nadia for this review on Urban Outfitters! You rock!

In other news the TVC I have been shooting is almost over and I can't wait to head back to Tokyo this Sunday and prepare for the Tokyo Art Book Fair next weekend! If you are in Tokyo please come along! Mogu and I will be at the Arts Chiyoda exhibition.

Love Love
Hello Sando
xxx

Tokyo Art Book Fair at Vacant

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I'm excited that my first creative project in Tokyo will be the Tokyo Art Book Fair!

I will be making my new Tokyo Art + Collage Scrapbook Zine as soon as I arrive in Tokyo in 12 days and launching it at the Tokyo Art Book Fair! The Tokyo Art Book Fair will be taking place at Vacant (listed in the Hello Sandwich Tokyo Guide). Hope you can come along!

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Above: Vacant images special thanks to Isabelle Boinot.